A Win for Best Integrated Web Campaign
VanArts is pleased to celebrate with Drive Digital and 6S Marketing in their win for DIGITAL – Integrated Web Campaign at the Western Canadian Marketing Awards. Presented as part of the of the 2017 Change in the Making conference in Squamish, BC, this award recognizes the excellent work they put into re-designing our media arts school website and our ad campaign this past year. In this category, they were up against campaigns by Cossette for UBC Sauder Full-time MBA and DDB Canada for Found in Canada. Our site campaign also had an additional nomination for DIGITAL – Best Website Design/UX.
According to the award submission write-up by Business in Vancouver, “Drive Digital and 6S Marketing undertook a complete overhaul of the Vancouver Institute of Media Arts’ digital presence, including a web redesign and development, SEO, and PPC campaign refresh. The new interactive website not only delights and engages potential students, but also reassures parents as to the quality and credibility of VanArts as an educational institution. Additionally, 6S Marketing undertook a comprehensive keyword research and PPC optimization project – maximizing every marketing dollar spent by VanArts and providing a vastly improved ROI in comparison to the previous site and campaigns.”
Tina Star, Senior Account Manager at 6S Marketing, had this to say of their exciting victory: “This was a very exciting and collaborative project for us, where we worked closely with both VanArts and Drive Digital to ensure an integrated approach. Our role was to revamp the digital marketing strategy and we were successful in doing so through defined keyword and audience targeting, highly relevant messaging, ongoing A/B testing, and extensive analytics tracking. We’re pleased with the results to-date and in helping VanArts showcase their innovative programs.”
Congratulations to the staff at Drive and 6S and many thanks for their continued work helping to spread the word about VanArts and our media arts programs to prospective students all over the world!